Pickspeks is an efficient workflow system that utilizes LED lights to identify a product location.
Pharmacists currently collect prescriptions from the shelf manually.
The issues with this method are the time required to locate product and errors due to incorrect picks.
Pickspeks utilizes LED lights to identify product locations – hence ‘guided by light’ became the central theme which informed the visual identity.
The logo references the two key characteristics that define Pickspeks ‘pick to light’ technology – illumination and selection.